Setting up OBJ Digital with the core goal of supporting ambitious brands accelerate their performance marketing results is an extremely exciting time for us.
We’re a professional and friendly team of PPC Experts with over 10 years’ experience of the search marketing industry. We’re proud to have learned from some of the best in the industry, building many high performing teams along the way. Our passion to continue learning, our ongoing day-to-day work and our detailed research helps us to ensure we remain best in class at what we do.
During our decade long experience, we have built and managed PPC accounts for some of the biggest brands in the UK and beyond – both in house and agency side. This makes us uniquely positioned to deliver the best Google Ads performance for your business. But too often we have experienced search marketing which is not set up to achieve optimal results for the advertiser.
As a team, we understand the challenges that businesses face. Costs are rising sharply; competition is rife and finding good staff as well as trusted experts is harder than ever. Alongside this exists the common goals of growth and sustainability. This is true at both business level and for PPC specifically. This all makes it even more important than ever for businesses to find the right partner to plan, build and manage the most efficient and growth targeted PPC campaigns.
Working closely with our clients, our success is built from a simple approach. We set out to understand our clients’ businesses and objectives. We aim to understand the detail such as conversion targets, repeat rate, purchase frequency, customer behavior, basket values, margins, demographics and more. We then use this to help refine technically excellent advertising campaigns to give a solid foundation from which to grow.
Once we have the foundation in place, we optimise performance using a data driven approach to ensure our clients scale up activity. We aim to manage to return on investment (ROI) or cost per acquisition (CPA) to enable our clients to maximise their revenues in the most cost-efficient way possible. Where necessary we advise improvements to areas such as the online experience to help drive performance further. We aim to be a true extension of our client’s team and for our clients to be best in sector.
We specialise in end-to-end planning, building, management, and testing of PPC campaigns for large and growing businesses. We can also provide PPC consultancy or audit services, analysing an existing set up and producing a detailed report. If we inherit PPC activity from another agency, we will analyse what is there and work with our client to decide the best way forward. Our PPC services are flexible and entirely bespoke to the advertiser.
We have started OBJ Digital to provide a best-in-class agency experience. We are performance driven, results obsessed, and detail focused. Our focus is on achieving your business objectives – together.